A Study on the Usage Factors of Mobile Banking Apps by Korean Banks in Vietnam: Focused on the Viewpoints of App User and App Provider

Purpose - Vietnam has the fastest growing digital economy in Southeast Asia and is emerging as a critical overseas market for Korean banks in the post-COVID-19 era. Accordingly, many Korean banks entered the Vietnamese market to overcome the limitations of the saturated domestic financial market and create new revenue sources. This study examined the current status of digital finance in Vietnam and the cases of Korean banks that have succeeded in the Vietnamese market. Then, importance-performance analysis (IPA) was conducted on local customers, managers and staff members of Korean banks in Vietnam. Design/methodology - In this study, we analyzed the importance and satisfaction factors of mobile banking app usage in Vietnam through IPA. In particular, we identified the differences between the two groups by considering the viewpoint of customers who use mobile banking apps and that of managers and staff members who provide mobile banking services. Findings - The IPA results from the customer group and managers and staff members group were generally similar, but differences were observed in Ease of Use (Technology), Innovativeness (Organization), and Increase in Revenue (Economic). In the case of the customer group, Ease of Use (Technology) is located in the second quadrant, which shows low satisfaction compared to high importance. However, in the managers and staff members group, Ease of Use (Technology) is located in the first quadrant, which indicates high importance and high satisfaction. This difference in perception can cause complaints from local customers;thus, it is necessary to change the perception of the technological aspect for ease of use of mobile banking apps in consideration of the customer's position. In addition, it is necessary to allocate the resources invested in the Innovativeness (Organization) and Increase in Revenue (Economic) to Ease of Use (Technology). Originality/value - In this study, based on the HOTE framework, factors for using mobile banking apps were derived, and IPA was conducted targeting local customers (app user) and managers and staff members (app provider) of Korean banks in Vietnam. Through this, we presented the results of empirical analysis that can help Korean banks efficiently utilize limited resources and budgets.

Promoting Green Buildings and Low-Carbon Design Strategies of Green B&B Rooms for Sustainable Tourism after COVID-19

COVID-19 opened a window of opportunity to change the green development of the hospitality industry. For many years, Chinese tourists have been the world's largest source of outbound tourists. Therefore, this study attempted to improve built-environment strategies for green rooms at B&Bs using the empirical statistics of Chinese tourists after the end of COVID-19 control measures and different green B&B standards, combining IPA (importance-performance analysis). For the lack of a green built-environment study from a tourism perspective, this study can be used mainly for improving the green satisfaction of urban B&Bs as it attempted to fill the gaps in research on green B&B rooms. This study will significantly help improve the quality of green rooms for the B&B industry in the future, and it also provides an improved green B&B room sample for other countries and regions. Moreover, it is an optimistic attempt at hospitality and tourism recovery. © 2023 by the authors.

Sustainability for the festival policy: Focused on community and visitors

Purpose: To explore the evaluation between tourists' and residents' satisfaction with the tool of Importance-Satisfaction Analysis originally introduced by Importance-Performance Analysis. Design/methodology/approach: A survey was conducted at Anseong Matchum Land, the venue of the festival, and respondents were selected by the convenience sampling method. Also, rest areas at the festival site were used for data collection and 309 out of 400 were judged to be valid. Included in the questionnaires was a series of Likert-type questions about the respondent's satisfaction with 18 attributes of the festival and the importance of these attributes to overall satisfaction with the festival. Findings: The results of this research show that the average degree of importance for the 18 attributes is 3.89, and the degree of satisfaction is 3.02. The result identified that parking lot, rest area, and washroom were found included in "Concentrate Here" quadrant of the ISA matrix as needed to prior management in this festival. Research limitations/implications: This study tried to look into local heritage festival regarding comparative per-ception between festival goers and local residents with ISA to provide that actual problems and potential solutions to the decision-makers of the city to make a sustainable festival. However, it is difficult to extend the results of this festival to other festivals and further research is needed in the future. Originality/value: This research tried to find out the gap between perceived Importance and Satisfaction and to identify actual management problems regarding facilities and services of the festival by ISA analysis originally introduced by Importance-Performance Analysis. This study suggested what festival organizers should prepare for the festival that will be activated after the Covid 19 pandemic. © 2023 People and Global Business Association.

Opportunities for emerging market LLPs to improve the service quality of automotive parts exports in post-COVID-19

This research article proposes the service quality measures for four automotive lead logistics providers (LLPs) to improve the parts export business based at emerging markets such as India, China and Thailand. These measures have emerged from the pre-COVID-19 perception study on service quality from 117 global automotive professionals from auto original equipment manufacturers (OEMs). Multi-criteria decision-making (MCDM) framework and questionnaire survey method was applied. It concludes with the results of different methods such as service quality (SERVQUAL), importance-performance analysis (IPA) and improvement factor (IF), to explain the significance of export business and where to improve their service quality post-COVID-19. The result shows that the service quality factors of IPA model had wide-ranging reflection for LLPs to focus in comparison with SERVQUAL and IF to gauge the perception of automotive OEMs concerning the service quality of LLPs in the industry post-COVID-19. Copyright © 2022 Inderscience Enterprises Ltd.

An Analysis of Health Perceptions and Performance in Elementary Students in Korea during the ongoing COVID-19 Pandemic.

During the coronavirus disease 2019 (COVID-19) pandemic, social distancing guidelines changed lifestyles, including increased sedentary time, physical inactivity, and disrupted sleep patterns among children. The purpose of the present study is to analyze the health awareness (mental health, disease, physical activity, sleep, eating habit, and hygiene health management) of elementary school students during the COVID-19 pandemic, and use the importance-performance analysis (IPA) technique to identify gender differences in health perceptions. We collected data on 1006 students, which was analyzed using frequency analysis, reliability testing, independent sample t-tests, and importance-performance analysis (IPA). A median importance value of 0.163 and a median performance value of 4.048 were selected as cross points to distribute the IPA matrix into four quadrants. The highest performance was given for wearing a mask and sanitary practice; the IPA matrix indicated that the sense of belonging, happiness, trust, and movement activity were located in quadrant I. Children's regular physical activity and level of physical activity were low, especially that of girls. Children's sleep management was poor. Their physical activity and sleep-related factors must be improved under the facilitation of the national government, public education institutions, and families.

Promoting Strategies for Healthy Environments in University Halls of Residence under Regular Epidemic Prevention and Control: An Importance-Performance Analysis from Zhejiang, China.

In the post-epidemic era, regular epidemic prevention and control is a daunting and ongoing task for nations all around the world. University halls of residence have been important spaces where university students balance their studies, work, and personal lives after COVID-19. Therefore, a healthy physical living environment deserves more attention. This paper compares situations before and after COVID-19 in an effort to evaluate the impact of indoor environments in university halls of residence on students. The study proposed eight vital dimensions for creating a healthy university hall of residence environment and, from 14 September to 4 October 2022, used an online questionnaire to collect data from 301 university students studying in Zhejiang, China. The key quality of service characteristics for fostering a healthy environment in university halls of residence were discovered using descriptive statistical analysis and revised importance-performance analysis (IPA). We found that an improved indoor physical environment and efficient arrangement of indoor space were crucial for the health of university students. The quality of educational services could be improved, and indoor exercise should be utilized effectively, both of which can contribute significantly to a healthy indoor environment. This study aims to contribute to the development of future initiatives to support healthy physical living environments in university halls of residence.

Application of a Hybrid Multi-Criterion Decision-Making Model for Evaluation and Improvement of Nurses' Job Satisfaction.

Background: The global shortage and turnover of nurses is a current challenge. Past studies have shown that nurse job satisfaction may ameliorate nurse shortage. Although there are many studies on the criteria influencing nurses' job satisfaction, few have examined the causal relationships and weight of each criterion from a systematic perspective. Objective: Identify the key criteria and causal relationships that affect nurses' job satisfaction, and help nurse leaders identify high-weight, high-impact dimensions and contextualize them for improvement. Methods: The study developed a hybrid multi-criterion decision-making model, which incorporated the McCloskey/Mueller satisfaction 13-item scale (MMSS-13), and the Decision-Making Trial and Evaluation Laboratory and the Importance-Performance Analysis methods the model was used to analyze key factors of nurse satisfaction and their interrelationships based on the experience of 15 clinical nurse specialists. Results: In MMSS-13's dimension level, "satisfaction with work conditions and supervisor support" (C5) had the highest impact, and "satisfaction with salary and benefits" (C1) had the highest weight. In criteria level, "salary" (C11), "flexibility in scheduling time off" (C24), "maternity leave time" (C31), "opportunities for social contact after work" (C41), and "your head nurse or facility manager" (C51) had high influence under their corresponding dimensions. The "benefits package" (C13) was the top criterion with the highest impact on MMSS-13. Conclusions: This study assessed nurses' job satisfaction from a multidimensional perspective and revealed the causal relationships between the dimensions. It refined the assessment of nurse job satisfaction to help nurse leaders better assess nurse job satisfaction and make strategic improvements. The study found that compensation and benefits had the highest weight in nurses' job satisfaction. Meanwhile, support for family responsibilities and working conditions, and support from supervisors were the cause dimensions of job satisfaction. Among the more detailed criteria, salary, benefits package, maternity leave time, and leadership had a greater impact on nurses' job satisfaction. Nurse leaders should start with these dimensions to achieve efficient improvement of nurses' job satisfaction.

FESTIVAL ATTENDEES: A MOTIVATION AND PERFORMANCE ANALYSIS OF A YOUNG ADULT LITERATURE FESTIVAL

This research, with data collected pre-COVID-19, provides insight into an interesting and rarely studied event, the young adult (YA) literature festival. Survey research conducted at a YA festival, with attendees generally from middle school through university age, provided useful insight into the motivations for visiting the festival, determination of the person making the decision to attend (surprisingly, the YA and rarely his/her parent), and the satisfaction and dissatisfaction factors that affected the attendee's attitude toward the festival. In addition, significance performance analysis (SPA) is introduced as an alternative to the widely used importance performance analysis (IPA) model. © 2022 Cognizant, LLC. All Rights Reserved.

Consumers' perceived effectiveness of COVID-19 mitigation strategies in restaurants: What went well and what could we do better?

As restaurants are resuming normal operations, COVID-19 mitigation strategies are still in place. An effective COVID-19 mitigation protocol may facilitate a more successful rebound since consumers may perceive a lowered risk to purchase food from the restaurant with protocols in place. However, little is known regarding how consumers evaluate restaurants' present efforts to contain the transmission of COVID-19. By using a rigorous scale development procedure, this study creates a scale to measure restaurant consumers' perceptions of COVID-19 mitigation strategies (acronym: PHASE): Protective equipment/technology (P); Health and hygiene (H); Access of purchase/serving (A); Safety measure for customers (S); and Employee safety measure (E). The study further identifies the areas that need to be improved by using importance-performance analysis. Findings of this study provide guidelines for restaurant professionals to potentially reallocate their existing resources to refine their COVID-19 mitigation strategies and to better prepare for the future.

Doctor-patient relationship improved during COVID-19 pandemic, but weakness remains.

OBJECTIVE: To assess the quality of the doctor-patient relationship (DPR) in China and possible influencing factors during the COVID-19 period from the patient's perspective. METHODS: An online survey was carried out nationwide from March 12, 2020 to March 30, 2020 in China via a convenience sampling strategy. Patients who met the inclusion criteria were invited to complete a questionnaire regarding the quality of DPR, including sociodemographic information, the Patient-Doctor Relationship Questionnaire (PDRQ-9), and influencing factors for DPR during the pandemic. RESULTS: A total of 1903 patients were included. Our result showed that participants had a higher PDRQ-9 score during the COVID-19 pandemic (4.18 ± 0.51) than that before the COVID-19 pandemic (3.86 ± 0.67). Importance-performance analysis (IPA) revealed that doctor-patient communication, patient satisfaction, consultation time, doctor's attitude, and medical knowledge were specific aspects that needed to be prioritized to improve the DPR. Multiple linear regression analysis suggested that positive media reports, telemedicine, and national policies had a significantly positive effect on the DPR during the pandemic (P < 0.05). CONCLUSION: In general, the DPR had been improved during the COVID-19 pandemic. Our research found the key points that needed to be prioritized to improve the DPR during the pandemic, which may provide effective suggestions for building a harmonious DPR in the future.

Saving the hotel industry: Strategic response to the COVID-19 pandemic, hotel selection analysis, and customer retention.

This study investigates the effect of the COVID-19 pandemic on the hotel selection attributes and customer post-purchase behaviors. Qualitative and quantitative processes comprising an importance-performance analysis are used. This mixed-methods approach successfully (1) explores the hotel selection attributes after the COVID-19 pandemic, (2) uncovers the change of importance of these attributes before and after the outbreak of COVID-19, (3) identifies the importance and the performance level of the hotel selection attributes, and (4) explores the roles of the hotel selection attributes that form the overall image of a hotel and the subsequent intentions to revisit a hotel. This study includes a high degree of value, and this is the first empirical research that explores the guests' hotel choice behaviors before and after the pandemic, which can be helpful for the subsequent guest-behavior studies in the post-pandemic era.

Comparison of Health Awareness in South Korean Middle School Students According to Type of Online Physical Education Classes during the COVID-19 Pandemic.

Coronavirus disease 2019 popularized online classes to prevent educational deficits affected by the pandemic. This study aimed to assess the differences in the importance and performance of health awareness in Korean middle school students according to the types of online physical education classes they attended during the coronavirus disease 2019 pandemic. Overall, 583 participants were selected using a convenience sampling method; the data were obtained through an online survey using Google forms. Frequency analysis, reliability analysis, independent sample t-test, and importance-performance analysis were performed. First, the differences between importance and performance were found to be the most for sleep and physical activity management, and the least for disease and hygiene management. In addition, both groups demonstrated higher importance and performance for hygiene and disease management. There were significant differences in the importance and performance of all the sub-factors. Second, hygiene, disease management, and mental health management were found in quadrant I in both groups, while physical activity, sleep, and dietary habit management were in quadrant III. No factors were in quadrants II and IV. Correspondingly, there was no significant difference in adolescents' health awareness between the assignment-based online group and interactive online group.

The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance-Performance Analysis.

After the outbreak of COVID-19 (especially in the stage of tourism recovery), the bed and breakfast (B&B) tourism industry faced big challenges in improving its health strategies. B&Bs are very important for the tourism industry in China and many other countries. However, few studies have studied the impact of B&Bs, under COVID-19, on tourism in China. Our paper is among one of the first studies to investigate the impact of COVID-19 on tourist satisfaction with B&Bs in China. The work/travel restrictions started from 20 January 2020, and work/after travel resumed from 20 February 2020 in Zhejiang, China. Data were collected from 588 tourists (who experienced B&Bs in Zhejiang, China) from a WeChat online survey, from 1 March to 15 March 2020. The current study attempted to fill the gap by studying the changing tourist satisfaction levels with B&Bs before/after COVID-19. Moreover, some suggestions are given to the B&B industry for tourism resumption after COVID-19 by an importance-performance analysis (IPA).